WESLEY ANNUNCIAÇÃO
My professional path has been an interesting journey that blends science, entrepreneurship, and design. What drives me is a genuine curiosity to understand how things work and how I can make them better—whether it's a digital product, a process, or a user experience.
I work on the end-to-end development of digital solutions: from the initial conversation to understand the real problem, all the way to seeing the product working in users' hands. I've created mobile apps, websites, e-commerce platforms, and systems that truly make a difference in people's daily lives and in business results.
My approach to work is heavily based on data and research—perhaps a legacy from my years as a research scientist. I like to validate ideas with real users, create prototypes that I can test quickly, and use behavioral analytics tools to understand what's truly happening. For me, Design Thinking isn't just a methodology; it's a natural way to approach complex problems.
Learning new things has always motivated me. Whether it's a different tool, an innovative approach, or insights from other fields, I'm always looking to grow. I've also discovered that the best solutions are born from teamwork—when we share knowledge and experiences, everyone wins.
Ultimately, I believe that great solutions come from truly listening, analyzing carefully, and having the courage to think beyond the obvious. That's what I strive to bring to every project I take on.
B.S. in Animal Science | UFV | 2004 - 2009
M.S. in Aquaculture | UFSC | 2009 - 2011
Ph.D. in Aquaculture | UFSC / University of Florida | 2014 - 2016
B.S. in Systems Analysis and Development | UNOPAR | 2021 - 2024
Specialization in Digital Product Design | UNOPAR | 2023
Education
Google/Coursera | Ux Design Professional Certificate |2022
Web Developer | IFRS | 2023
SHORT-TERM COURSES
CERTIFICATIONS & TRAINING
Applied Psychology for UX | TIC | 2024
Essential Branding | Ana Couto | 2023
User Experience | FIAP | 2022
DEVOPS and Agile Culture | FIAP | 2022
Enterprise Design Thinking Practitioner | IBM | 2022
Design Thinking | FIAP | 2022
Fundamentals of Digital Marketing | Google Digital Atelier| 2022
Digital Marketing Essentials | TERA | 2022
Marketing Management | SENAT | 2022
Adobe Principles of Design | IBM SkillBuild Program | 2022
UX Research | EBAC | 2022
User Experience | FIAP | 2022
Graphic Design | DATA 3D | 2012
Work Experience
SKILLS
PRODUCT DESIGNER | 2023 - 2025
BDS MAGAZINE
Working as a Designer for BDS Magazine, with a focus on user experience and the development of integrated digital solutions for websites with traffic exceeding 300,000 visits per month. Responsible for interface prototyping, creating and developing WordPress websites, information architecture, and technical project documentation. Participated in the processes of adapting and improving user flows, with an emphasis on optimizing checkout and conversion processes. Collaborated within a multidisciplinary team, including close cooperation with marketing, customer support, and development teams, ensuring strategic alignment between design, functionality, and business objectives.
WEB DESIGN | 2021 - 2023
FREELANCER
Worked as a freelance Web Designer with a focus on custom digital solutions for various market segments. Solid experience in creating websites, including institutional sites, landing pages, and e-commerce platforms, applying strategic design principles aligned with each client's business objectives. Experience in the full lifecycle of web projects, from strategic conception and visual identity creation to technical implementation, delivering solutions that combine aesthetics, functionality, and effective business results.
RESEARCH SCIENTIST | 2009 - 2016
UNIVERSIDADE SANTA CATARINA | UNIVERSITY OF FLORIDA
A solid 7-year track record in applied scientific research and data analysis in the biotechnology field, developed through international collaboration. Experience in research project management, including the development and supervision of scientific studies, adaptation of research methodologies, data analysis, presentation, scientific writing, and coordination of multidisciplinary teams.
EMPREENDEDORISMO
LIVEOCEANS| 2016 - 2021
STARTUP FOUNDER
Founder, LiveOceans, a biotechnology startup specializing in the production of marine plankton. Experience in technological entrepreneurship, combining scientific knowledge in marine biotechnology with skills in business management and development, demonstrating the ability to transform scientific innovation into viable commercial solutions. A multidisciplinary role covering all business stages, from conception to commercialization, including biotech product development, strategic planning, operational management, and distribution logistics.
HARD SKILLS
UX / UI Design | Prototyping | Artificial Intelligence | HTML and CSS | Website Creation | Graphic Design | Presentations | Teamwork | Branding | Research | Usability Test | Research Methodologies | Data Analysis
SOFT SKILLS
Critical and Analytical Thinking | Adaptability | Teamwork | Collaboration | Curiosity |Creative Problem-Solving |Continuous Learning Resilience | Holistic Thinking
Figma | Sketch | Photoshop | Illustrator | Premier | Capcut |
Rd Station | Wordpress | Elementor |
Miro | Notion | Trello | Office 365 |
FERRAMENTAS
IDIOMAS
English - Proficient (EF SET - C2 Proficient)
Portuguese - Proficient (Native)